Anchor text is that visible portion of a link which is displayed within your browser. In respect to SEO, it is one of the most important aspects for on-page and off-page optimisation.

Google makes use of anchor text to determine the relevancy and importance of a given website. In the context of SEO, there are several different types of anchor text:

  1. Branded anchor text
  2. Generic anchor text
  3. Targeted anchor text
  4. Image anchors
  5. Plain URL anchor text

One of the most important aspects of anchor text is to have quality and quantity. Because without these two factors, one can’t expect its website to have a good ranking. Too many targeted keyword texts may send junk signals to Google and on the other hand very few might take more time in determining your site.

So, you might be thinking of what to do?

Our post will provide you the entire information about Anchor Text Optimisation.

Let’s get started with the best practices for anchor text optimization

1. Keep it natural and relevant

Google usually goes through the entire part of your website including all links and their associated anchor text. As Google aims to provide real value to its users. You should always put the links where users expect to see them.

For making your website more attractive try to avoid multiple repetitive keyword-based anchors at your site’s anchor text cloud. And if you fail in doing so then it can result in a penalty.

2. Avoid over-optimisation

If you think that overly-rich anchor text will make your website look good then you are completely wrong. Google considers these anchor text as spammy and gives them a big red flag.

So, it is always good to keep your anchor text natural by spreading it across your inbound links in the right proportions.

3. Always keep anchors relevant to the content

With time Google always keeps on updating its algorithms for the actual understanding of a web page’s content. If you have put a specific anchor text or link relevant to your web page’s content then this will surely get noticed by Google.

Moreover, if you place an irrelevant anchor text with your website, then this will surely harm your search ranking. So, before placing any anchor text, always make sure to place it with respect to your content.

4. Make sure to distribute anchors in the right proportions

Yes, you heard it right. It is very important to distribute the anchors in the right proportions.  Follow the given format below:

  • 50%- Branded anchor texts
  • 15%-WebsiteName.com
  • 10-20%- Naked URL
  • 10-15%-Page Title/Blog Post Title
  • 1-5%-Generic anchor texts
  • 1-5%- Exact and partial match keywords

So, always try to avoid stuffing of your anchor text cloud with exact-match and partial-match keywords.

5. Focus anchors on deep-level pages

Most of you might be making this mistake. And you will be placing the anchors on the top-level pages, homepages, landing pages or even concrete product pages. You should stop using this strategy as it doesn’t look natural to all the search engines.

Always try to fit your anchor on relevant and deep-level pages. This will not only create natural text but also allow visitors to navigate to top-level pages.

6. Get involved in relevant guest blogging

With relevant anchor text you can successfully create a cost-efficient guest blogging campaign or any healthy anchor text cloud. Moreover, if you are posting to push your website then placing a right link with exact-match, partial-match and LSI keywords can help to support your website.

So, these are all the skills which are required for a successful Anchor text Optimisation.