Are you wanting 5 Improvements you can make to Improve your Search Results?
Do you want to Improve your Search Results?
We have included a few SEO techniques that you can implement on your Website today to see immediate results fast.
SEO Tip #1
Domain Name Keywords: Having your keyword appear in your domain name used to play a big factor in Google search rankings, now it only plays a small a part. Those websites that have got the keywords in their domain names do seem to rank a little bit better thank those websites that don’t.
SEO Tip #2
Subdomain Keywords: Once again this gets treated just the same as having the keyword in the domain. Having the keyword in the sub domain has the same effect. We suggest having your keywords appear as many places as possible organically.
SEO Tip #3
Domain Country Extension: If you are dealing with international businesses we suggest that you stick with a .com domain. Although .com is meant to be for the US it has been widely adopted as a global domain. However, if you are dealing with businesses in Australia only, we suggest using a .com.au domain. This helps Google identify that they need to rank your pages for Australia. If you are targeting American businesses go with the .com domain as this will help your website rank for that Geo location.
SEO Tip #4
SEO Keywords in Title Tags: Google pays special attention to what’s written in the H1 heading tag and H2 heading tags on individual pages, including throughout the whole site. So Google plays more importance on H1 tags and then secondary importance on the H2 tags. I think it also pays some importance on H3 but obviously to a lesser degree. So make sure you use, if possible, the exact search phrase in your Heading 1 tags and Heading 2 tags. When we set up our pages for our websites, we will sometimes change the size of the writing on the Heading 1 tags, so that it will appear as normal sized writing. Google then sees it as a H1 tag. Google doesn’t really care about the font size, it just looks to see if it’s a H1 heading tag, and then Google will rank the page appropriately. Doing it this way gives you the opportunity to really get the benefit of putting your keywords in your headings without making your page look ridiculous having large headines all over the page.
The most important ranking factor: Time Spent On Page
The time a user spends on your website’s pages tells Google how relevant your site is for a particular subject. Let just say someone searches Wedding Dresses Caloundra, and they find your website that is all about wedding dresses in Caloundra, and spends time on your site, Google appreciates that. Let’s say someone visits your website and spends a lot of time browsing through the Gallery of wedding dresses to buy, Google then takes a look at this kind of traffic and says, well this person hasn’t left this page, this might be the right answer for the question, “Wedding Dresses Caloundra”. So Google will start to elevate that site for that search, and direct more people to that website, because it knows that your website provides the correct answer that people are searching for.
If you think of Google as a person that refers people, then you start to get into the mind of Google and workout on how Google thinks. Once I started doing this I started changing content to suit and saw results immediately. Try as much as possible to understand the way Google works. We had a major shift in our rankings on our website when we started directing our clients to our website for our IT Support company.
We used to get clients to search our company name and then click on certain links before we could provide the client with remote support. Doing this kept clients on our page for extended periods of time and pretty soon our rankings started to get better. Then we started increasing our website’s rankings for various searches. At the moment our website will pretty much rank for most things that I put up there, depending on the competitiveness of the search term.
Try getting users to spend more time on your website. To do this there are a few factors you need to take care of.
1. If you have a Gallery of products you can use to keep your visitor on the site then we suggest putting that there and keeping visitors on your website browsing pictures.
2. Readability! What I mean by this is that your site needs to be easy for users to quickly scan and read and choose which of the paragraphs that they want to read. Don’t use big ugly blocks of paragraphs. This causes your brain to shutdown and just say, no more, I’m moving on to another website that has a better layout.
3. Don’t use more than four to five sentences per paragraph without adding a new line in between. Doing this breaks up the content.
4. Adding an image here and there. Adding images breaks up the content nicely. A web page that has got images and well laid down text will keep readers scrolling down until they find what they are looking for. You can actually keep a reader on your page for a long time doing it that way. However, we like to not make our pages too long unless the content on the page is gripping stuff, just like this blog.
If you need SEO Sunshine Coast,Website Design, a SEO Company, Digital Marketing Agency, Social Media Marketing, or a Website Design Company near me, then please visit our main site, Digital Nomads HQ.
This site is really just a tool for us to improve our rankings at our main website.