Creating Google AdWords Campaign
What is a “campaign” itself? It is a set of Ad groups associated with each that is often used to organize product categories and services. Also each campaign reflects to the set of goal you want to achieve such as massive website traffic and sales. Generally you must have at least one campaign to start with creating quality ads along Google AdWords.

Thus, the following content will help you in creating your own business campaign.

Starting your Campaign

Before drafting your campaign, you have to learn more about campaign types and understand your campaign settings. In this way, you’ll know how to tailor your campaign to help meet your business goal.

New Google Ads experience

As a result of new Google Ad experience, campaign goals come first.  It offers features and settings that are based on your target audience actions and behavior. Also all these campaign settings and features will be available for any type of goal you set for your campaign.

Types and Networks

Here, your campaign type decides where customers get to see your ads and create an impression to them. Also it has these settings and options available for you. Once you select a campaign type, you have to select the networks in which you’d like your ads to appear. For example you choose “Search” as your campaign type and go on to select network setting for your Display Network.

Let’s Start Creating your Advert Campaign

For the new of new Google Ad experience:

  1. Sign in to Google Ads account.
  2. Click on Campaigns from the page menu on left.
  3. Click the blue plus button and create New Campaign and give it a name.
  4. Select one more Goal.
  5. Go on and select your campaign type.
  6. Click for Continue.
  7. Select your campaign settings.
  8. Then click for Save and Continue.

For the previous AdWords experience:

  1. Sign in to AdWords account
  2. Create your first campaign
  3. Click “Type” to choose for the campaign type. For example, for “Display Network only”. Most advertisers use “Search Network with Display Select” (recommended for new advertisers).
  4. Set up your settings for the following options:
  • Locations
  • Languages
  • Bid Strategy
  • Budget
  • Ad extensions
  1. Don’t forget to click Save and Continue.

You can edit your campaign settings anytime for both previous AdWords and new Google Ads experience.

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